Art Direction / Branding / Packaging / Product / Print / Web / Signage / Social Media / Direct Mail
Utilizing content research and purchase motivators, designed and lead all visual product design efforts for WU’s extensive brand updates across across both their direct and retail channels. Developed new Jhook (product and package) with a new form factor while pushing the constraints of our confined packaging limitations. Created a consolidated cobranded style guide for in-house use and reference, developed updated look and feel across printed marketing and social media ads, as well as overhauling their entire marketing site.
