Art Direction / Apparel / Branding / Identity / Logo / Print / Signage
Fuerte Fitness owner, a Peruvian native, chose a Spanish name to symbolize the diversity of the community she aimed to foster at the studio: "Fuerte" meaning strong or intense. This particular Spanish word reflects the primary reason of the studio's conception: to build mind and body strength in individuals, families, and in community.
The studio’s identity transcended through the condor, a national symbol of Puru. The ancient Incas considered the bird to be a sacred messenger between earth and heaven - the epitome of the studios mission to facilitate connection between mind, body and soul.
![](https://cdn.myportfolio.com/09b4edd731b65991a888e33ee7053f9a/5cd78662-527b-423b-a578-93b77d0ada45_rw_1200.jpg?h=b53c4abfbe6f386eaeb4069d82cfca20)
![](https://cdn.myportfolio.com/09b4edd731b65991a888e33ee7053f9a/41136190-c0ec-47a9-8e1e-c60d9cccdc97_rw_3840.jpg?h=4e89c76a609b527a957c1d6fe68cf95e)
![](https://cdn.myportfolio.com/09b4edd731b65991a888e33ee7053f9a/8bb714d8-3ccc-4339-988b-9f9e46181c93_rw_3840.jpg?h=3acebe3f04ab552b5f9e5acb19a8d67e)
![](https://cdn.myportfolio.com/09b4edd731b65991a888e33ee7053f9a/e199a7bb-99a5-4ff1-b652-d339ca65b129_rw_3840.jpg?h=c36f71c16baa909e3e954fbb11eacb75)
![](https://cdn.myportfolio.com/09b4edd731b65991a888e33ee7053f9a/2fc44796-aba3-4c63-9deb-c81d65e38de4_rw_1200.jpg?h=698fc30664596fe55f087b3a42c37d3c)
![](https://cdn.myportfolio.com/09b4edd731b65991a888e33ee7053f9a/22664f4b-eec9-484f-98f5-c6facaeae0ef_rw_1920.jpg?h=bee4ad95336e153924bb1a2842555ede)
![](https://cdn.myportfolio.com/09b4edd731b65991a888e33ee7053f9a/0ab63587-9b58-459d-84f6-6a61e9cebe57_rw_1920.jpg?h=0c5bae5337ed406fd0508630548d0648)
![](https://cdn.myportfolio.com/09b4edd731b65991a888e33ee7053f9a/65b09bb4-46f3-4fbb-af04-cb52bee31a1d_rw_1920.jpg?h=93fdc63c09104f86593b8aec57b6f974)
![](https://cdn.myportfolio.com/09b4edd731b65991a888e33ee7053f9a/1e8f5fbb-0be3-43bb-805f-ebe459b056f2_rw_3840.jpg?h=7d2a4812ac8e9405fb8273f998f91ec7)
![](https://cdn.myportfolio.com/09b4edd731b65991a888e33ee7053f9a/3a12f484-ee35-4ccf-b866-1582064f040b_rw_1920.jpg?h=b17be504f33d807fa5d6841b8aa347be)