Art Direction / Branding / Digital / Print / Social / Photography / Illustration / Packaging
Introducing a novel bank-centric product to our diverse range of banking alternatives required a strategic approach to appeal to a distinct target audience while maintaining inclusivity for existing cardholders. Emphasizing the significance of the mobile app, our focus was on visually portraying "Modern Everyday Banking" in its optimal form. The product's features were effectively communicated through vibrant and contemporary photography, complemented by a consistent linework pattern hinting at progress, mirroring the product's innovation. With a striking and sophisticated color palette, coupled with clear and personable messaging, All-Access is designed to resonate with a new market demographic, empowering individuals to confidently navigate their financial future.
