Art Direction / Branding / Identity / Illustration / Logo / Menu / Vehicle Wrap / Signage / Merch
Founding partners Cannon and Bob were both fed up with their corporate jobs and needed to make a change. They decided to go into business for themselves and live the most Austin of Austin dreams and open up a food truck together. Inventing an entirely new product that combines delicious Tex-mex flavors with the convenience and portability of the pizza form factor - Quezzas is half quesadilla, half pizza,100% delicious.
With plans to create ample merch and brand awareness, and the vision to create a logo out of the product itself, the “Q” became the identifying logo mark. The modern, graphic and colorful slice grabs the attention of the hungry passerby’s on Rainey Street in downtown Austin Texas.