Art Direction / Branding /Digital / Print / Social / Photography / Illustration 
With an updated brand positioning from a primarily consumer prepaid provider to a B2B focused company, Netspend was prime for an updated brand system that represented the company as one of the top payments companies in the country. From utilizing insight surrounding brand goals, audience and competitive set, I conceptualized, designed and directed the Netspend B2B rebrand. 

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