Art Direction / Branding / Illustration / Print / Pattern / Signage / Social Media / Merch / Event
In the heart of SXSW’s electric energy, the Netspend Block Party transformed an ordinary city block into a vibrant, multi-sensory celebration of creativity and community. Designed to feel more like a neighborhood gathering than a corporate event, it featured live music, local art, and immersive brand moments. From curating the artist lineup to building out a pop-up gallery and branded lounge, every detail was crafted to feel intentional, inclusive, and visually bold. A cohesive identity extended across the space and social channels—drawing over 5,000 attendees and proving the power of experiential design done right.
