Art Direction / Branding / Digital / Print / Social / Photography
Worked with retail marketing and the ELT team while utilizing extensive research studies and QA testing to develop a branding campaign for the Netspend B2C identity (retail and direct consumer segment). Developed a comprehensive B2C Style Guide, marketing assets and templates to ensure brand consistency across a wide variety of marketing and communication touch points. Collaborated with the UI/UX team on planning, design and implementation on the Netspend consumer website full redesign.
