Logo / Art Direction / Branding / Identity / Illustration / Print
At the Wild Heartist studio, the core philosophy revolves around the concept of Intentional Creativity, emphasizing the emotional experience of creating rather than the end result. Rooted in a whimsical ambiance and dedicated to artistic exploration, the founder envisioned a space that exudes a delightful, slightly snarky, colorful, and liberating atmosphere—an embodiment of a dream project. The hand-drawn logotype, crafted into a symbolic heart shape with a painted style, encapsulates this vision, creating a visual representation that resonates with the essence of free-spirited and joyful artistic expression.
