Art Direction / Branding /Digital / Print / Social / Photography / Illustration
Undergoing a strategic shift from a predominantly consumer prepaid provider to a B2B-centric entity, Netspend identified the need for a refreshed brand system aligning with its position as a leading payments company in the nation. Drawing on insights related to brand objectives, target audience, and competitive landscape, I spearheaded the conceptualization, design, and direction of the Netspend B2B rebrand, ensuring a cohesive representation that reflects the company's elevated status in the payments industry.
